Effective data management is essential for any companies whorely on data of any kind for their company to operate. Mostbusinesses use data on a daily basis and this data can be crucialto providing sales, leads and other business opportunities thatwill help to grow and develop the company’s potential.Data Management strategies needto be consistent across the entire company to ensure high dataquality is maintained and to ensure the data quality if fir forpurpose. There are companies who specialise in the management ofdata and data quality solutions for small, medium and large sizedorganisations across a range of industry sectors. These datamanagement providers will work closely with their clients to putmeasures in place that will ensure data management is handledeffectively and efficiently to increase productivity and in turnincrease business profits. Poor data and management will lead tolost profits and poor company performance. In order to capture anduse data effectively employees need to understand how to use thisdata and how to use data management tools to make the best of thedata they have available. Effective management of data and dataquality will need to be backed up by a three year strategy. Thisdata management strategy will ensure DataQuality is maintained and improved upon which will lead to dataexcellence across all business sectors. Data management solutionswill ensure that IT projects are aligned to business needs and thatthey are focused on key business priorities through excellent dataquality and information management. Poor data will lead to businessprocess failures and by carrying out effective data managementplanning the risk of poor data quality can be eliminated. Datamanagement and data quality experts will work closely with theirclients to understand their business and how the quality of datathat businesses use can be improved by better management ofdata.