Bulk spammers of Gmail users will see more bounces from April unless they comply with Gmail’s new email guidelines, Google warns.
New rules in Gmail
As Forbes reports, new rules are in place to protect Gmail users from bulk spam emails. In recent weeks, some mass email marketers had started receiving error messages about certain messages sent to Gmail accounts. A Google spokesperson said that the specific errors were not something new but were “a product of pre-existing authentication requirements”.
Google confirmed that from April it will “start rejecting a percentage of non-compliant email traffic and will gradually increase the rejection rate”. The tech giant says that, for example, if 75% of traffic meets the new email sender authentication guidelines, then “a percentage” of the remaining non-compliant 25% will be rejected. It is not yet clear what that percentage will be. Google says that when it comes to enforcing the new rules, it will be “gradual and progressive.”
This slow and steady approach appears to have already begun, with temporary bugs in a “small percentage of their non-compliant email traffic” rolling out this month. Google also says bulk message senders will have until June 1 to “implement a one-click opt-out feature for all commercial, promotional messages.”
Gmail: Which emails will be rejected
These changes will only affect bulk emails sent to personal Gmail accounts. Bulk email senders on these accounts, those who send at least 5,000 messages per day to Gmail accounts, should authenticate outgoing email as well as “avoid sending spam or unsolicited email.”
The 5,000 message limit is calculated for emails sent from the same primary domain, regardless of how many subdomains are used. The limit only needs to be met once for the domain to be considered a permanent bulk sender.
These guidelines do not apply to messages sent to Google Workspace accounts, but all senders, including those using Google Workspace, must meet the new requirements.
Improved security and more control for users
A Google spokesperson stressed that the requirements are being implemented to “enhance sender-side security and further increase the control users have over what goes into their inbox.”
For recipients, this should mean that they can trust the sender of the email they receive to really be that person or organization, reducing the risk of phishing for them, as malicious actors typically exploit authentication gaps.
“If nothing else, meeting these requirements should help senders reach those who want their messages more efficiently, with a reduced risk of spoofing and hijacking by bad actors,” the spokesperson concluded.
Source: foxreport.gr
