Marketing is the basis of selling. Without proper marketing , there are few chances for the products to be sold. Although some commodities are good , they cannot sell if they are not known.Marketing is the basis of selling. Without proper marketing , there are few chances for the products to be sold. Although some commodities are good , they cannot sell if they are not known. Aquarium products have to be known to the people so as to have a market. Something that people do not know cannot be sold. No matter how excellent a product can be , proper selling is what will determine how far it can sell. Aquarium products therefore are marketed in various ways. Protein skimmers for instance are marketed through the internet. The invention of the internet has enabled many products to be marketed online and aquarium products have not been left behind. One can know about these products through the websites and search engines. There is much information given over the internet. One can get his or her questions answered on the internet. Questions about how they work , why they important and even threats are can be answered over the internet. Online marketing of aquarium heaters though may lock out conservative generation. Modern technology is usually successful to the dynamic generation. The generation that want to tailor their world and oppose status quo as wee is the one that can benefit from online marketing. There are other people for one reason or the other do not like technological advancements. Because they hold on to their conservative nature , they miss out on online marketing. They still believe the traditional way of marketing. Traditional form of marketing consists of print and electronic media. Electronic media comprises of the radio and television. The print media is largely consisted of newspapers and magazines. One who is marketing aquarium chillers through traditional means , one has to be very calculative. This is because correct use of channel and time is what is needed. For instance when advertising through the electronic media , the largest audience commanding channel is picked. The time also is considered because there is time that that is perceived to command a lot of people. For print , the newspaper that sells a lot of copies is mostly targeted so as to reach many people. Traditional marketing though is expensive compared to online marketing. Furthermore , traditional marketing restricts the product to a small portion of population. Where the traditional media covers is where the UV Sterilizers can be able to be marketed. This is limiting because the number of potential customers is reduced. Traditional way of marketing relies so much on prediction that is one should know what time the desired audience will avail themselves to the media. If something happens in between and users change channel , the advert will only reach small portion of population.Because of the existence of the dynamic and conservative population , the two forms of marketing should be used to market Aquarium Test Kits. This can enable everyone to get the information that they can make informed decisions on. Online marketing normally targets the dynamic generation who want to tailor their world. Conservative population believes in things being done for them and as a matter of fact they hate technology. For all the generations to be catered for there is need to use the two forms of marketing.