With the cutthroat competition exhibited in Internet marketing , it is certain that website owners need to emulate strategies , which produce the best results.With the cutthroat competition exhibited in Internet marketing , it is certain that website owners need to emulate strategies , which produce the best results. For your website to be ranked on the top hits of the search engines , there are guiding principles that need to be adhered to. Through the process of search engine optimization , your website visibility can be enhanced thus enabling more traffic to visit your site. Although major such engines like Google continue to change the dynamics in which SEO activities are best carried out for websites , there are common aspects , which do not change for instance; content and link building remain vital tools for SEO. The quality and uniqueness of content , which is submitted to directories and blog sites , should be exceptional. Search engines have gone content centric and they are ranking websites depending on the amount of contents posted as well as uniqueness and relevance of the content. Google for instance , accounts for over 85% of the total search results in the Internet and if your website is not Google friendly , then you could be missing out on the amount of targeted traffic you need for your website. There are SEO tips , which have been developed by the search engines and Internet marketers to help the webmasters succeed in website marketing. First , for your website to acquire the visibility it needs , creative contents have to be submitted to the top directories and high PR blog sites. Although there are many directories on the Internet , not all may be relevant to your website. You have to carry out research to establish , which directories produce optimal results in your search engine optimization. Keyword research is another important aspect in website marketing. You need to ensure that the keywords you use are the commonly searched keywords. This requires a competent SEO agency to do articulate keyword research. Another important aspect is link building. Search engines like Google , Yahoo , Bing , MSN , and Ask will recognize those links , which originate from contents that have been organically submitted by SEO firms. When defining organic online marketing , it is imperative to mention aspects such as submission of web contents to directories manually. Search engines are recognizing those contents , which have been submitted manually and automated contents can lead to poor ranking on search results. Moreover , the engines are ranking the websites , which have fresh and consistent content meaning that for your website to continue ranking on the top results , more contents have to be submitted. On the other hand , when building links , it is also of paramount importance to ensure that the links are natural permanent one-way links with no link reciprocals. All these aspects of Internet marketing can be quite complex and require a recognized SEO company in order to bring the ins and outs of Internet marketing. With a trusted SEO firm , your website can improve its visibility and thus draw huge quality targeted traffic , which can be converted into buyers. This translates into increased products and services sales.