Across the world many printing companies have specialised in plastic card printing which is gradually replacing the conventional paper card printing.Across the world many printing companies have specialised in plastic card printing which is gradually replacing the conventional paper card printing. Many plastic card manufacturing companies operate as retailers or brokers though some companies stand out as global plastic card manufacturing companies. A plastic card printer being utilized has to be of standard quality as this will have a direct effect on the quality of the plastic card produced. In a market saturated with many plastic card printing experts any goal oriented printing company must develop a unique differentiating strategy so as to be able to build and maintain customer loyalty.Majority of the plastic card printing companies produce a vast range of plastic card products. One of the major products of a plastic card manufacturing company is the gift card. A modern plastic card printer can be able to print a wide range of gift card designs to suit the needs of the clients. Gift cards have gained a lot of popularity since they started being used back in 1994. Many companies issue gift cards as a sign of appreciation to their staff and clients. Many clients will seek outstanding custom made designs and this calls for experienced graphic designing staff and a top notch plastic card printer. The plastic card printer contains a thermal print head and a color ribbon. The plastic card printing process involves passing the plastic card through the thermal print head and the color from the ribbon is transferred to the card due to the heat present. However a plastic card printer may vary in details depending on the make and the manufacturer.Phone cards and retail cards are also common products of plastic card manufacturing companies. The quality of plastic materials used for plastic card printing may vary in thickness and some clients prefer clear plastic cards for that unique image. A plastic card manufacturing company must provide a wide range of plastic cards designs for the clients to choose from. There has been a remarkable increase in phone card printing and the usage of calling cards/ telephone cards to pay for telephone services. This has consequently made the calling cards to be a key product of many plastic card manufacturing companies. On obtaining a telephone card , the customer does not necessarily have to carry it with him/ her all the time but can instead master the access number and the PIN as these are the required details when making the call. The card printing designs vary depending on the varying customer tastes and preferences.Many plastic card manufacturing companies have standard experience in the designing of banking cards mainly the ATMs (Automated Teller Machines) cards. The plastic card printer used in bank plastic card printing should be well adapted to meet the exact specifications given by the client. The ATM cards issued by banks goes a long way in communicating the corporate image of an organisation thus the key eye on detail by many clients. It is hard to achieve card personalization to suit customer needs without availability of auxiliary facilities and this is where a good quality plastic card printer comes in handy. The banking cards usually have a magnetic stripe that enables the card to be detected. Other common plastic cards products include membership cards , I.D. cards and access cards.